Below are the list of advantages of email marketing services:
- Personalized, custom and attractive content and media can be used.
- You can easily update your website subscribers about your products or news.
- Easy tracking of opens and clicks.
- Increased visibility as most of the people check their emails daily basis.
- Using this method you can either advertise your products or you can also work for some third parties.
Apart from the good side there are lots of disadvantages of email marketing services as well, one of visible issue is SPAM email.
Constant contact, Mailchimp and exact target are pioneer of email marketing tools as they provides console to manage your email list, create attractive email template and tracking of clicks, this user gets a consolidated things together.