SEO means Search Engine Optimization. It means refining a website to a level that it will come on the higher ranking when searched on a search engine. SEO plays a major role in getting your website an identity in the web world. More optimized is your website more it will come higher on the search engine and people will see the website link along with title.
Same is applied for healthcare website too. If your website is fairly optimized more people will come to know about it Healthcare SEO can be sometimes tricky as there are niche words that can be used as keywords. But if this process is done in a proper way, it can do wonders for the website. In SEO process there are certain rules and procedures that need to be followed to get almost what you have desired. Few of them are mentioned below:
Know your market: First you should know what actually the market of Healthcare is and research on the clientele that what actually they look in a healthcare website and how website can act as a complete guide to them.
Each webpage should properly optimize: Each and every page should be appropriately optimized; user friendly language should be used in web pages
Get help from a professional SEO Team: Apart from doing content, one should always consult a professional SEO team that guides and provide right methodologies for good SEO practice.
Modification: Apart from consulting one should continuously modify the content so that the website remains updated as per the healthcare market.
Web page should show transparency: By transparency, we mean that the SEO Company should give regular reports on SEO that show analytics and traffic details on daily basis.
All the above points will always help to achieve a good healthcare website promotion. Hence popularity among people will increase.
Today internet became a powerful platform for marketing due to its capabilities it gives us power of measurement which means we can keep track our online marketing campaign’s performance, reach to millions of people over the worldwide web in seconds, Targeting on the basis of audience’s age, gender, interest, location and activities and due to these advantages of it people started exploring Internet market for marketing rapidly caused tough completion for marketers and formed complexity for search engines.
For internet marketing, there are different platforms but most top category of platforms taken by search engines. Search engines came forward for to make such marketing network specially Google. Search engine maintains a large database of indexed website with its whole content and when we search about something (goods, documents, research, history etc) it produces a best list of results based on our query. Another way of online marketing is advertisement as example Google Ads, Bing ads and social media (facebook ads, twitter ads etc). Google places your ads (paid) over its search network and display network websites having approved AdSense account.
Other popular platforms are Social media sites where we can perform different activities to get more engagements with our brands, products or services. There are different search engine and social media algorithms to measure quality, rankings, ethics and predefined rules to give us best results.
There are different websites with good traffics also provide paid advertisement on their site.
There are different components associated with online marketing but due to high competition it is not so simple to implement for instant results, but you can have improved online presence by following our suggestions. Lets us describe it component by component.
SEO means to optimize your website in accordance to search engine rules that means do not follow any unethical practices to get visibly in short time period, unethical practices can be keyword Stuffing, duplicate content, reciprocal linking, paid links etc. Following given practices will provide you long-term visibility
Keyword research is most important by which you can understand how much competition you have and what strategies you need to follow to fight completion.
Keyword density means repentance and variations of a particular keyword, keep keyword density from 2% to 3% but best is two percent.
Do not use copied content write unique content or articles try to make it 100% unique. You can have 6-9% of copy content will not harm your rankings.
Use simple language for easy to understand that will reduce your website’s bounce rate.
Use gentle tone without using promotional language and do not forget to plan primary keyword in Meta tags.
Try to make quality links will increase your rankings in search engine results. Quality links mean a website with having Page Rank 5 or higher.
Experts say Social media presence is a positive ranking signal for your website.
Search engine marketing includes most of component but where we say SMM means paid advertisement examples Google Ads, Bing Ads etc.
Social media have great potential from where we can reach millions of audience in short time period. We can also advertise over social media (paid) with better targeting.
Content marketing is heart of internet marketing by which we can attract our target and engage our audience. It is good practice to have an article ranging from 500-1500 words (can be more depends on topic). Always use references for contents taken from other places. Use fresh articles on your blog and try not rewrite articles, because it is better to show your own opinion to get comments.
Keeping focus on meaning than keywords lets you write good content that can attract more audience cause now most of search engines are trying to focus meaning means they can understand meaning so you can use variant of keywords(Synonyms or short forms of famous terms) etc.
Try to make you content fresh and unique to make interest in your readers with you.
Always use unique articles to be submitted at different places (article submission, blog submission, guest blogging) and use your brand name most of place than your links.
Always distribute valuable resources free to get re-engagements as PDF, Whitepapers, presentations and much more. By freebies, you can get quality returning visitors to your website.
Video marketing is one of effective strategy in digital marketing and you can get higher traffic and increased engagement time with your brand, product or services with it. Video marketing gives you power to reach your target audience while in tough competition.
Now a days there is tough competition in internet market, firstly you need to do a quality competition research to know that what your competitors are doing to come up in search results and their different strategies(Social media, PPC, SEO, etc). After carrying a good market research, you don’t need to follow the same strategies as your competitors are doing but build your own on the basis of your findings. Therefore, it’s essential to utilize all internet marketing components to fight against tough online competition wisely.
A website gives you online presence globally by which you can make global relationships, partnerships, generate business and much more. Before going through the topic different factors we need to know are given below.
• Purpose of website.
• Type of Website.
• What business (product, manufacturing or etc).
• Type of your business (B2B, B2C or C2B etc).
• Target audience.
• Existing audience/customers.
• Existing strength of organization.
After consideration above things one of the major issues is how to get audience toward your website because it is not enough to launch a website over World Wide Web, there are different methods to get audience toward you website are parts of search engine marketing can be organic or paid and Search engine optimization is for to rank organically (non-paid) in search engine results which means to optimize your website in accordance to qualify the search engine guidelines (Google, Bing, yahoo, yandex etc.) for to appear in search engine results. Before these steps you need to index your website in popular search engines because most of people search there for their queries in according to their needs can personal or professional. Different factors why SEO is necessary are given below
• To get visibility in search engine results.
• To beat tough competition.
• To attract visitors/audience toward you website.
• Long term visibility.
• Online relationship building.
• Positive reputation.
• Trust building.
• Easy targeting.
• For revenue generation.
By search engine optimization one can appear at the top of search engine result page on specific queries by organizing his/her website in accordance to search engine guidelines (webmaster).
There are lots of effort required to gain a top position in search results but the question is how it works and the answer is when a person searches for his specific need in search engine by typing his query in search bar and clicks on search button to get a result after this the work of search engine is to match and produce a list of results on the basis of query by matching it to all available (indexed websites) content on the basis of keywords with a focus on meaning as well. Behind this different search algorithms (rules) works to provide you best results. For ranking at the top we need to follow different ranking factors allowed by the respective search engine.
Overview on different ranking factors
As a lot of search algorithms are working for different issues as ranking signals, quality, piracy, privacy, copyright, child pornography and much more. There are some of different factors to rank are give below
• Quality of content.
• Quantity of content.
• Keyword density.
• Local presence.
• Social media presence.
• Social media bookmarking.
• Guest blogging.
• Article submission (unique).
• CTA placement.
• Number of conversions.
Content in the most important component of the website as it tells everything about your product or services, Since the whole websites have their content on the website, Unique content in important to get reputation by Google. Unique content help websites to get recognize over the world So that Google crawl and index it smoothly.
It has been noticed that most of the people outsource the content from the third party so that chances of poor content quality increased, it is prefered to be written by professional or by someone who is in the same domain or field.
According to the popular search engines there should be some quality and features in the contents, below are few points: