Link building is a technique to place any website link to another website, so that if any visitors come to that website and find the link and click on that he directly comes to our website. Any links comes to the website is called Inbound link.
As we all know more visitors will come to the website the website rank will upgrade and will popular on the search engines. Link building is an easy method to increase the website popularity.
Link building is also called link exchange, webmasters generally request for the link exchange to other webmasters.